• M. Berchmans
• Dr. S. Vasanthi

Behavioral finance is one of the imperative topic for to recognize the mentalities of the people about how they think of various things when they invest in various investment avenues. Behavioral financing is an evolving field that studies how psychological factors affect decision taking under uncertain conditions. Field of finance is basically about decision making as to investment decision, working capital decision, dividend decision and fund allocation decision whereas field of economics is about decision making as to what to produce, how to produce and for whom to produce. In the same way, the emerging field of behavioral finance also deals with the complex activity of decision making. Though the fields of economics and finance have contributed many theories over the years, it could not explain why people sometimes take irrational financial decision.

A CONCEPTUAL PERSPECTIVE ON BEHAVIOURAL FINANCE

"A CONCEPTUAL PERSPECTIVE ON BEHAVIOURAL FINANCE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.c688-c697, October-2022, Available :http://www.jetir.org/papers/JETIR2210289.pdf

"A CONCEPTUAL PERSPECTIVE ON BEHAVIOURAL FINANCE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppc688-c697, October-2022, Available at : http://www.jetir.org/papers/JETIR2210289.pdf