• Dr.R.Silambarasan
• Dr.V.Sugumar

Consumer attitude is termed as the favourable or unfavourable feeling that customers have toward the various aspects of the products. Customer with positive attitude towards the products results in likeliness to buy the product and negative attitude towards the products results in unlikely to buy the product. Customer attitude consists of the trust, sensation and behaviour towards the product. In this study researcher analyses the attitude of the consumer towards the various aspects of the green products like uncertainty in performance, health benefits, government initiatives, locating the stores, competition, awareness, advertisement, contribution of social media, environment friendliness, government regulation, availability and convenience in disposal of package etc. To collect 510 samples in various part of Tirupur District.

Consumer Attitude, Buying Behaviour, Green Product, Advertisement, Environment

"ATTITUDE OF THE GREEN PRODUCTS CONSUMER: APPLICATION OF FACTOR ANALYSIS SPECIAL REFERENCE TO TIRUPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.c717-c721, October-2022, Available :http://www.jetir.org/papers/JETIR2210292.pdf

"ATTITUDE OF THE GREEN PRODUCTS CONSUMER: APPLICATION OF FACTOR ANALYSIS SPECIAL REFERENCE TO TIRUPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppc717-c721, October-2022, Available at : http://www.jetir.org/papers/JETIR2210292.pdf