• Puneet Kumar
• Dr. Kailash Chand Sewal

Tata Motors has been successful in recent years by making the most of possibilities on the global stage. As a result, its tactics are instructive. Tata Motors' strategy that developed as it expanded internationally in the car manufacturing business is analyzed using the "Flexible Strategy Framework." This approach is an effort to manage change inside an organization while also taking into account its continuity factors. The company's success stems from its management team's skill at balancing the demands of the status quo with those of innovation. The company is always trying new things to stay ahead of the curve. This research makes a fresh effort by applying the concept of flowing stream strategy to the question of how internationalization affects competitiveness.

Competitiveness· Flowing stream strategy· Internationalization· Tata Motors

"THE VISION OF TATA MOTORS MANAGERS OF THE PROCESS OF GLOBAL STRATEGIC MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.e628-e635, October-2022, Available :http://www.jetir.org/papers/JETIR2210487.pdf

"THE VISION OF TATA MOTORS MANAGERS OF THE PROCESS OF GLOBAL STRATEGIC MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppe628-e635, October-2022, Available at : http://www.jetir.org/papers/JETIR2210487.pdf