• Gandhali Divekar
• Dr. Pandit Mali

This research paper discusses the case of ‘Rural Women Entrepreneurs’ with the context of of Atmanirbhar Bharat (ANB). Economic empowerment of women is the most viable solution to integrate women into the developmental goals of the nation and Atmanirbhar Bharat. The women population is around 50% of the total population of the country. With this number women entrepreneurs in India is still low around 14% according to the Sixth Economic Census. Women have always played a vital part in strengthening our society. Particularly in Rural areas Self Help (SHGs) have been important institutions to channelize women entrepreneurship, have performed greatly during pandemic for delivering the meals, masks and PPE kits. But certainly they have their share of issues to achieve the growth like access to finance, credits and repayments of debts, building competitive innovative products, creating sustainable growth model to name a few. Hence, it is important to seek the ways to strengthen the functioning and operations of SHGs at the same time including them in the ANB mainstream reforms. However, this self-reliant India mission will be success only when women are included in the program and participate equally in terms of economic activities

Atma Nirbhar Bharat, Women Entrepreneurs, Strategy, Rural India, SHG

"Role of Rural Women Entrepreneurship in the success of Atma Nirbhar Bharat mission ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.a198-a206, November-2022, Available :http://www.jetir.org/papers/JETIR2211025.pdf

"Role of Rural Women Entrepreneurship in the success of Atma Nirbhar Bharat mission ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppa198-a206, November-2022, Available at : http://www.jetir.org/papers/JETIR2211025.pdf