UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 11
November-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2211489


Registration ID:
504701

Page Number

e543-e554

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Title

A STUDY ON EXPECTATION OF THE RURAL WOMEN TOWARDS THE ADVERTISEMENT WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT

Abstract

Rural women in India play the important roles in economic and social aspects of the home as well as to the society. But the recognition for the efforts taken by rural women is not given in the society. Particularly in rural area in India, women are involved in the farm activity more often. Also, rural women paly the very important role in the house to make major decision related to the household activities. They influenced more on purchase of the essential and household items. So, it is very important for the manufacturer and retailers of the goods and services needs to understand the women purchase behaviour. Promotion plays important role in enhancing the sale of product and services. Advertisement is the one of the promotional activities, which portrays the benefits of the product in interesting way to create the attention of the customer towards the brand. To reach more customers, marketer needs to understand the expectation of the customer towards the advertisement. In this paper, the researcher wants to study the expectation of the rural women in Tirupur district towards the advertisement. With the objectives in mind, the researcher has developed structured questionnaire and used descriptive research method to conduct the research. The data collected through convenient sampling method to collect data and used SPSS to analyse the data.

Key Words

A STUDY ON EXPECTATION OF THE RURAL WOMEN TOWARDS THE ADVERTISEMENT WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT

Cite This Article

"A STUDY ON EXPECTATION OF THE RURAL WOMEN TOWARDS THE ADVERTISEMENT WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.e543-e554, November-2022, Available :http://www.jetir.org/papers/JETIR2211489.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON EXPECTATION OF THE RURAL WOMEN TOWARDS THE ADVERTISEMENT WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppe543-e554, November-2022, Available at : http://www.jetir.org/papers/JETIR2211489.pdf

Publication Details

Published Paper ID: JETIR2211489
Registration ID: 504701
Published In: Volume 9 | Issue 11 | Year November-2022
DOI (Digital Object Identifier):
Page No: e543-e554
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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