• Ms. Aishwarya Sarathe
• Dr. Deepak Tiwari

Online consumer behaviour is the process of how consumers make decisions to purchase products in ecommerce. This study attempts to gain insight into the consumer's buying behavior of e-Buyers in major cities of Madhya Pradesh. Thus, this research is descriptive in nature as it aims to ascertain the degree to which relationships exist between a set of variables that influence impulsive buying. The main advantage of such a correlation design is the ability to delineate the important factors that are associated with consumer's buying behavior.We took 1000 respondents sample size for this study. All the 1000 respondents were taken for the survey. All the collected data was subjected to appropriate analytical tools for a comprehensive, descriptive and inferential statistical analysis on various parameters using SPSS software.

Consumer Behaviour, e-Buyers, Regression, website information, website features

"A Study on Consumer Behaviour of e-Buyers in Major Cities of Madhya Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f335-f339, November-2022, Available :http://www.jetir.org/papers/JETIR2211543.pdf

"A Study on Consumer Behaviour of e-Buyers in Major Cities of Madhya Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf335-f339, November-2022, Available at : http://www.jetir.org/papers/JETIR2211543.pdf