• RM.Tamil Selvi
• Dr. G. Nedumaran
• Akhila.KH
• G.Prabhakaran

Internet based buying offers the consumer a huge extent of things and companies wherein he can look at the price referred to through different providers and select the pleasant sport plan from it. Internet publicizing is mindfully superb comparable to different selling channels and internet hoists an prepared correspondence among the trader and the give up patron with consistent patron care. The consumer, in case of web purchasing can purchase the picked thing unexpectedly through doing a couple of ticks from domestic or work saving funding notwithstanding the greater distance rising up out of the never-ending and boundless market added by using the web. Furthermore, the net can similarly paintings with the purchasing of consumers with diminished movability. No matter those uplifting components, there are extraordinary alternate and non exchanges issues protected, as an example, web clients being extraordinary while giving their MasterCard wide variety, man or woman records, and so forth which move approximately as impediments. Digital purchasing is new, and it's far at an early phase, and there aren't any firm guidelines for effective dwelling .Clients are postponed in showing hobby in net purchasing. Anyways, the future for internet shopping appears high-quality and empowering.

Consumer attitude, Advertising channels, Promotion strategies, Wide variety of products

"An Analysis Of Online Shopping Behaviour Among College Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f340-f344, November-2022, Available :http://www.jetir.org/papers/JETIR2211544.pdf

"An Analysis Of Online Shopping Behaviour Among College Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf340-f344, November-2022, Available at : http://www.jetir.org/papers/JETIR2211544.pdf