• Dr. Neelam Maggu

Technology is opening up a universe of conceivable outcomes beforehand inaccessible to both advertisers and customers. Additionally, choices and reach are massively improved by worldwide online business. Electronic commerce, often known as an online business, is the exchange of goods or the facilitation of the exchange of services using computer networks like the internet. While it may also use other technologies, including email, current electronic trading frequently uses the World Wide Web for a portion of the exchange's life cycle. This study aims to identify the factors that affect customers' e-commerce behavior. Web-based purchasing has recently been popular among young people in India, and it has quickly assimilated into their daily lives. Due to the boundless web, minimal expense openness by the adolescent is driving merchants for E-Commerce and online presence. Youth has been a more significant part of the online customer. Thus, this study figures out the disposition of a young toward internet shopping.

E-Commerce, Factors, Youngsters, Technology, Online, Shopping, India, Money, Exchange

"FACTORS AFFECTING THE ADOPTION OF E-COMMERCE AMONG YOUNGSTERS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f350-f356, November-2022, Available :http://www.jetir.org/papers/JETIR2211546.pdf

"FACTORS AFFECTING THE ADOPTION OF E-COMMERCE AMONG YOUNGSTERS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf350-f356, November-2022, Available at : http://www.jetir.org/papers/JETIR2211546.pdf