• Dhanalakshmi. S
• Saranya. S
• Shaliha. T
• Shankari. S
• Sheeladevi. S

The project entitled “A Study on Customer Satisfaction towards Nestle products in Villupuram district”. It had an objective to determine company’s image of Nestle products towards customers and the primary objective was to study the customer satisfaction towards Nestle products and to analyze the factors influencing the purchase decision of the Nestle products. The data was collected from 50 respondents. The sample study of respondents was selected through random sampling method. After collecting the data, simple percentage analysis method and chi- square test was used as statistical tools for the data collected. From the data analyzed in this study, respondents are satisfied with the product’s price and some respondents are dis-satisfied with the product’s taste. The major findings of this study was, majority of the respondents prefer Maggi and then product’s price are reasonable. The suggestion was to introduce variety of savours in products and should create awareness about usage volume of the products in order to protect the customer’s health. The conclusion was that majority of customers are aware of the products and the price has significant, positive impact on customer satisfaction.

Customer Satisfaction, Nestle products, Fast- moving consumer goods.

"A STUDY ON CUSTOMER SATISFACTION TOWARDS NESTLE PRODUCTS IN VILLUPURAM DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f454-f459, November-2022, Available :http://www.jetir.org/papers/JETIR2211559.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS NESTLE PRODUCTS IN VILLUPURAM DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf454-f459, November-2022, Available at : http://www.jetir.org/papers/JETIR2211559.pdf