• Kandhavel. A
• Narmadha. B
• Nerosha. B
• Nisha. V

In the modern world, youngsters are convenient with online food delivery. Currently Indian Online Food Delivery Service (OFDS) market is $350 billion. Our research was conducted to examine the “Customer Satisfaction towards Swiggy Online Food Delivery in Villupuram Town”. Online food ordering and delivery is a new type of business model in the current era of e-commerce. And it is successful and acts as a bridge for restaurants and consumers. Swiggy is an application for food ordering and delivery which is Bangalore based company. For the completion of this research, we have prepared a full-fledged questionnaire which were distributed among the 100 respondents to know their behaviour and the satisfaction level which they get by using swiggy, the online food delivery application. The main objectives of the study are to identify the factors influenced for choosing swiggy. The data were analysed using simple percentage analysis, pie charts, bar diagram, tables. The research concluded that due to urbanization in Indian landscape, OFDS application are growing with flying colours. The study reveals that there is a significant relationship between usage and satisfaction of services of Swiggy and between usage and preference over other apps.

swiggy, customer satisfaction, behaviour, urbanization, OFDS, convenience, relationship.

"A STUDY ON CUSTOMER SATISFACTION TOWARDS SWIGGY ONLINE FOOD SERVICE IN VILLUPURAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f508-f514, November-2022, Available :http://www.jetir.org/papers/JETIR2211565.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS SWIGGY ONLINE FOOD SERVICE IN VILLUPURAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf508-f514, November-2022, Available at : http://www.jetir.org/papers/JETIR2211565.pdf