UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 10 | Issue 2 | February 2023

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 9 Issue 12
December-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2212035


Registration ID:
505460

Page Number

a279-a283

Share This Article


Jetir RMS

Title

IMPACT OF GREEN WASHING ON USERS' OF GREEN PRODUCTS IN INDIA

Abstract

Green washing is the practice of making unsubstantiated or misleading claims about the Environmental benefits rendered by a product or service and is prevalent in every field. It is broadly referred to as, corporate disinformation‟ and it is known to acquire different forms, like underreporting of carbon emissions, adopting erroneous certifications, usage of jargons and misleading graphics in labels of products. Over the decade, companies experience pressure from its stakeholders to disclose more information about the products introduced into the market. On the other hand, the discourse of illegitimate information by the media is also on the rise, making it difficult for users to distinguish between genuinely green products and green washed products. This article aims to assess the impact of green washing on the user’s perception of green products. Green washing is the usage of terms such as green, organic, ayurvedic, non - toxic, eco-friendly, herbal, chemical-free, natural, dermatologist tested, fake standards and certifications to promote a product as environmentally sustainable. An attempt is made by the researcher to identify the implications of green washing on the purchase of green products and to ascertain the challenges in faced by users in purchasing green products in Puducherry of India.

Key Words

Organic, Green washing, Eco - friendly, Environment, Sustainability

Cite This Article

"IMPACT OF GREEN WASHING ON USERS' OF GREEN PRODUCTS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.a279-a283, December-2022, Available :http://www.jetir.org/papers/JETIR2212035.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"IMPACT OF GREEN WASHING ON USERS' OF GREEN PRODUCTS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppa279-a283, December-2022, Available at : http://www.jetir.org/papers/JETIR2212035.pdf

Publication Details

Published Paper ID: JETIR2212035
Registration ID: 505460
Published In: Volume 9 | Issue 12 | Year December-2022
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.32298
Page No: a279-a283
Country: Madurai, Tamilnadu, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

00058

Print This Page

Current Call For Paper

Jetir RMS