• Dr.T.KUMARASAMY

The escalating competitive environment in the banking sector forces public sector banks to become more and more customer-focused in their operations. The excellence and competence of the physical facilities at bank branches play a significant role in customer satisfaction and quality perceptions of the customers. Recognizing this, many banks redesigned their branch structures to create a better atmosphere, comfort, and facilities for the visiting customers. The banks nevertheless must know to what extent the physical infrastructure provided at bank branches could create quality perceptions to customers. This paper is an attempt to study the customers’ perception of the physical environment provided by SBI in Coimbatore’s main branch at its branches and customer interactions with bank employees based on survey research.

Services cape, Physical Environment, Atmosphere, Empathy, Courtesy

"CUSTOMER’S PERCEPTION OF THE PHYSICAL ENVIRONMENT OF SBI (REFERENCE TO COIMBATORE MAIN BRANCH)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.b636-b644, December-2022, Available :http://www.jetir.org/papers/JETIR2212167.pdf

"CUSTOMER’S PERCEPTION OF THE PHYSICAL ENVIRONMENT OF SBI (REFERENCE TO COIMBATORE MAIN BRANCH)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppb636-b644, December-2022, Available at : http://www.jetir.org/papers/JETIR2212167.pdf