• Dr.S.Menaka Gandhi

Over the past decade, the way consumers' shopping habits have changed has changed dramatically. While consumers continue to shop in brick-and-mortar stores, online shopping is much more convenient as it removes the need for customers to visit a physical store. Online shopping has its own advantages and reduces the hassle of travelling to a physical store. We can browse various offers and make decisions from the comfort of our own home, easily compare prices with the competition and make decisions. This study explores consumer state of mind towards online shopping and product preferences when shopping online. It helps e-merchants create the right marketing strategies to better support their online customers, attract and convert potential customers into active customers, and efficiently drive purchasing decisions. .

Online Shopping, Product Preferences, Marketing Strategies, Potential Customers, Purchasing Decision

"CONSUMER PURCHASING DECISIONS TOWARDS ONLINE SHOPPING IN TIRUPUR DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.d36-d41, December-2022, Available :http://www.jetir.org/papers/JETIR2212306.pdf

"CONSUMER PURCHASING DECISIONS TOWARDS ONLINE SHOPPING IN TIRUPUR DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppd36-d41, December-2022, Available at : http://www.jetir.org/papers/JETIR2212306.pdf