• Divya Raghunandhanan
• Dr.V.Maheshwari
• Mrs.P.Nithya

“Khadi” is a term unanimous with freedom struggle in India. Khadi or khaddar is hand spun and hand woven fabric. Being entirely produced manually, khadi can be readily termed as energy efficient fabric. It greatly supports the rural artisans to earn their livelihood; thus strengthening the rural economy. Government has taken various steps to develop and promote khadi. As a result of these initiatives khadi has reached runways of fashion weeks around the globe. Though khadi has found place in many wardrobes, the potential of khadi bed linen is yet to be tapped. This study is aimed in studying the versatility of khadi as bed linen with traditional block printing motifs. Based on the designed bed linen, a survey was conducted to analyse the customer preference and market potential of khadi bed linen. Based on the survey conducted it can be said that khadi bed linen has lot of scope if customers are educated about khadi.

Khadi, Khadi Silk, Khadi Cotton, Market, Revival

"A Study On Customer Preference And Market Potential Of Khadi Bed Linen", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.d168-d175, December-2022, Available :http://www.jetir.org/papers/JETIR2212325.pdf

"A Study On Customer Preference And Market Potential Of Khadi Bed Linen", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppd168-d175, December-2022, Available at : http://www.jetir.org/papers/JETIR2212325.pdf