• Devanshri Bhatt
• Lisha K Reddy
• Suresh CK

E-banking is the use of electronic and telecommunication networks for delivering banking products and services to its guests. The development of information and communication technologies offers innovative openings to establish business strategies concentrated on client value-creation. This situation is especially notable in the banking assiduity. With there being fierce global competition within the banking assiduity, banks endeavor to grow and strive to increase their request share. The internet has converted the manner in which banks interact with guests. The purpose of this paper is to understand the change in the pattern from the traditional banking system to the demand for e-banking. With several inventions in terms of technology and exploration, we can say that e-banking has made life accessible for people. The range of services covered under e-banking is large, involving fund transfers, bill payments, locating ATMs, checking bank statements, easy access to client services, etc.

Digital banking, customer satisfaction, e-banking service quality, traditional banking, MSMEs, influence.

"A Conceptual Study on the Changing Demand of Patterns of E-Banking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.d635-d640, December-2022, Available :http://www.jetir.org/papers/JETIR2212384.pdf

"A Conceptual Study on the Changing Demand of Patterns of E-Banking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppd635-d640, December-2022, Available at : http://www.jetir.org/papers/JETIR2212384.pdf