• Smt. Manasa C. T.

Protection of the environment is an issue of fundamental concern that has permeated all spheres of life. Consumers are increasingly concerned about the environment and various issues related to it at the global level. This makes it imperative for the businesses to review and revitalise their green initiatives. Among the global ecological crisis surrounding climate change, it is essential for corporations to put themselves on a path toward sustainable growth. Green initiatives in the IT industry will help in the conservation of natural resources and reduce the use of natural resources. Green initiative practices in the IT industries are an important topic in today's world. This research study focuses on green initiative practises in Karnataka's IT industries. The main objectives of the study are to understand the green initiative practices in the IT industries and to evaluate the importance and challenges faced by the IT sector during the implementation of green initiative practices. The study is based on primary data, which was collected from a per-structured questionnaire distributed to 50 respondents online (via Google). SPSS 28v was used to analyse the collected data.

Green initiative practices, Importance, challenges

"GREEN INITIATIVES OF INFORMATION TECHNOLOGY INDUSTRIES IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.e457-e460, December-2022, Available :http://www.jetir.org/papers/JETIR2212463.pdf

"GREEN INITIATIVES OF INFORMATION TECHNOLOGY INDUSTRIES IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppe457-e460, December-2022, Available at : http://www.jetir.org/papers/JETIR2212463.pdf