• DR. RAJNI PANDEY
• KRITIKA

Abstract: Food label comprises of printed, symbolic or graphical information which is accompanied by Food. Food labelling enables consumers to make informed decision when purchasing and consuming food products. By paying attention to the information on food labels, consumers can ensure they and their families eat the correct amount of nutrients and also avoid over eating unhealthy foods and keep known allergens from themselves and their Families. Another advantage of reading food labels also prevents consumers from choosing Counterfeit products which can be dangerous to their health. India is experiencing a dietary shift, with people increasingly consuming more processed and ultra-processed foods and a burgeoning market; these factors prompt the need for Front of pack labelling. It will play a convenient role in fighting increasing obesity and many non-communicable diseases. Front of pack labelling refers to nutrition labelling systems that are presented on the front of food packages to support consumers to make healthier food choices at the point of purchase by delivering simplified and at-a-glance nutritional information. This study determined level of awareness on pre-packaged food labelling information among consumers in Patna city of Bihar, India, their perception on the importance of such information and various factors influencing in reading and using food labels. Design/methodology/approach - A semi structured questionnaire was used to collect information from consumers who were found purchasing prepackaged foods in selected modern format retail stores. The obtained data were computed to determine relationships and associations between various factors and the use of food labelling information among consumers in the area of study. Findings - Study revealed that near about half of the respondents (40%) mentioned price of food as factor motivating them to read food label before purchase of the food items, followed by brand name (30%).Health Consciousness was rated as the least important motivational factor. Only 10 percent showed their interest in nutritional value of the product. Use of technical/scientific language was mentioned by half of the respondents (50%) as the barrier in reading food labels followed by the use of small fonts (25%) and unfamiliar language by fifteen percent of the respondents. The outcomes of the study revealed that awareness of pre-packaged food labelling information was low among consumers. The findings also showed that the education level of the respondents was not significantly associated with the knowledge about nutritional food labels

Food label, Packaged foods, Food label knowledge, Consumer awareness

"CONSUMER AWARENESS OF NUTRITIONAL LABELLED FOODS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.f405-f413, December-2022, Available :http://www.jetir.org/papers/JETIR2212549.pdf

"CONSUMER AWARENESS OF NUTRITIONAL LABELLED FOODS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppf405-f413, December-2022, Available at : http://www.jetir.org/papers/JETIR2212549.pdf