• Dr Supriya Srivastava

The present study has been carried out to assess and evaluate the relation between the selection of a type of art and the personality types of the buyer. Personality has been identified to have a major influence on the buying preferences of art collectors and emotional and mental characteristics shape the purchasing intention of consumers towards making a purchasing decision. A primary quantitative data collection method has been followed and a survey has been conducted. The collection has been assessed and interpreted by using the IBM SPSS software and the results indicate that people with different personality traits prefer different types of paintings due to a significant influence of the characteristics of personality and paintings. Several types of paintings and 16 types of personalities along with “four temperament personality types” have been identified and evaluated. In addition, the potential personality types of the customers of these paintings have been elaborated on and it has been observed various types of people prefer the Abstract form of paintings, such as ENTJ, Judgemental and ENFJ. People with a Logistician type of personality prefer Photorealism paintings and personality traits shape the purchasing and preferences decision of the customers involved with buying paintings.

:personality types,emotional characteristics,preference,decision making

"THE CONNECT BETWEEN PERSONALITY TYPES AND THE KIND OF ART THEY LIKE: AN EMPIRICAL STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.f435-f446, December-2022, Available :http://www.jetir.org/papers/JETIR2212552.pdf

"THE CONNECT BETWEEN PERSONALITY TYPES AND THE KIND OF ART THEY LIKE: AN EMPIRICAL STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppf435-f446, December-2022, Available at : http://www.jetir.org/papers/JETIR2212552.pdf