• GAURAV SHISHODIA
• Dr. Abhishek Kumar

The pharmaceutical business spends a lot of money promoting drugs, which drives up the cost of the medications. On the other hand, it is in the best interests of society for doctors to base their prescription decisions on careful assessment of whether medications are truly in the patient's best clinical interests and on the effect of the pharmaceutical industry's promotional activities. Pharmaceutical firms, physicians and chemist are linked together with the thread of promotion. The study is significant in analysing the influence of promotion of drugs on prescribing behavior of physicians.

Pharmaceutical Industry, Promotional Activities, Physicians, Prescribing Behavior of Physicians

"INFLUENCE OF PROMOTION OF DRUGS ON PRESCRIBING BEHAVIOR OF PHYSICIANS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.f670-f679, December-2022, Available :http://www.jetir.org/papers/JETIR2212584.pdf

"INFLUENCE OF PROMOTION OF DRUGS ON PRESCRIBING BEHAVIOR OF PHYSICIANS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppf670-f679, December-2022, Available at : http://www.jetir.org/papers/JETIR2212584.pdf