• Dr.S.Suresh

This researchhelps to understand the health insurance products and its features and consumer preferences towards the health insurance product features. This research is limited to the Hyderabad demographic region. We also can understand what are the demographic reference prefer the features. We also can analysis the market and the present existing product features and preference of the consumer. The features we are analysing cash less benefits, ambulance charges, pre and post hospitalization expenses, tax benefits, medical check and no claim bonus. This paper intends to study the preferences of customers when purchasing a health insurance policy. It looks at various features aspects which a customer may evaluate, before choosing the right health insurance policy for his / her family. Based on a questionnaire survey, customers were asked to rank various attributes as per their perceived importance. The attributes that were examined were type of the company / firm, product features. These views expressed by customers were then further discussed with other stakeholders in the industry. This study provides a holistic view of what customers expect from the health insurance industry and features of health polices and what the industry is prepared to provide.

Feature Analysis, Features based comparison Analysis, Market analysis.

"The Feature Based Consumer Preference for Health Insurance Products in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.h60-h67, December-2022, Available :http://www.jetir.org/papers/JETIR2212709.pdf

"The Feature Based Consumer Preference for Health Insurance Products in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. pph60-h67, December-2022, Available at : http://www.jetir.org/papers/JETIR2212709.pdf