• Dr. Shyam Shukla
• Dr.Muskan Singh
• Dr. Shradha Vernekar
• Mr.Deepak Navalgund
• Dr. Ramchandra Mahadik

The purpose of this paper is to explain and support empirically about impact on advergaming on customer buying decision in all three stages i.e. pre, during and post purchase. Advergaming can be described as advertising technique where games are used as a means of advertising. Data collected from 213 student respondents, who had mobile advergame experience by Self-administrated questionnaire. Correlation and excel is implemented for data analysis. The findings of this study are important managerial implications as in all three stages what information customers looks can help company to study with help of questionnaire and design its advertisement as per that to push customer to action i.e. actual purchase, it might be first time or repeat purchase. Through advergaming society can be educated regarding social issues, products value to improve lifestyle and safe handling of product.

Advergaming, Customer Buying Behavior, Strategies, Component

"Influence of advergaming on customer buying decision", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.a113-a123, January-2023, Available :http://www.jetir.org/papers/JETIR2301015.pdf

"Influence of advergaming on customer buying decision", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppa113-a123, January-2023, Available at : http://www.jetir.org/papers/JETIR2301015.pdf