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Published in:

Volume 10 Issue 1
January-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2301037


Registration ID:
505792

Page Number

a296-a299

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Title

GOLD ORNAMENT : MEANING, NATURE AND MARKETING STRATEGIES

Authors

Abstract

With the evolution of human society, the various activities aligned with the gold ornament like mining, polishing, cutting, retailing and fabrication started getting organized. Initially, the industry was concentrated around a specific geography, gradually, over a period of time; it emerged as a global industry. Globally, the industry has played a very important role in the history, culture and tradition of human civilization. Human beings across cultures, geographies and social strata have always been attracted towards the inherent value of gold ornament. People use gold for coins, ornaments, jewellery and many industrial purposes. Now these days, gold reserves formed the basis of world monetary systems. The history of gold ornament is a long one with many different uses among different cultures. The first signs of gold ornament come from the people in Africa. Perforated beads made from snail shells have been found dating to 75,000 years ago at Blombos cave. The Rig-Vedic references to ornament indicate the existence of beautiful ornament and names are also ascribed to different pieces of ornament. There must have been names for the ornament of the proto-historic period too, but they would become known only after the Mohanjodaro script was deciphered. During the vedic and puranic periods nishka and rukma were pendant to ornamental Chains and Necklaces respectively, Karana Sobhana was ear ornament, while opasa mukuta, as it was later called, meant a crown.

Key Words

Keywords: gold ornament; human civilization; Blombos cave; Rig-Vedic; proto-historic; Mohanjodaro script; vedic and puranic; nishka; rukma; Karana Sobhana; opasa mukuta

Cite This Article

"GOLD ORNAMENT : MEANING, NATURE AND MARKETING STRATEGIES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.a296-a299, January-2023, Available :http://www.jetir.org/papers/JETIR2301037.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"GOLD ORNAMENT : MEANING, NATURE AND MARKETING STRATEGIES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppa296-a299, January-2023, Available at : http://www.jetir.org/papers/JETIR2301037.pdf

Publication Details

Published Paper ID: JETIR2301037
Registration ID: 505792
Published In: Volume 10 | Issue 1 | Year January-2023
DOI (Digital Object Identifier):
Page No: a296-a299
Country: MADHUBANI, BIHAR, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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