• Dr Rajan Devi Negi

The covid -19 crisis has affected societies and economies around the world and will reshape our world as it continues to unfold. The nationwide lockdown was imposed in India, following novel corona virus pandemic. In this situation this study endeavours to understand the customer satisfaction in online shopping in Rampur Bushahr during the period of covid - 19 pandemic while investigating the major reasons and factors which influence a customer's decision for purchasing online and the level of satisfaction achieved by him/her by making online shopping during the period of pandemic due to corona virus. The existing literature and secondary sources of data were reviewed to discover reasons that influence the customers' behaviour positively and negatively towards online shopping. A survey was conducted in various suburbs of Rampur Bushahr (H.P.) with the help of group of 8 M. Com. students by distributing questionnaires to gather data for this research. Online questionnaires were also sent. From the study it was discovered that the respondents used internet to purchase product online during the period owing to factors like speed of delivery, quality of product, low prices, after sale services, easy online payment, return/replace policy, special discount offers etc. Furthermore, result of survey presented positive result with respect to satisfaction level of people of Rampur Bushahr towards online shopping during the pandemic.

Keywords: covid, online, virus, pandemic

"IMPACT OF COVID-19 ON ONLINE SHOPPING IN SUBURBS OF RAMPUR BUSHAHR IN HIMACHAL PRADESH: A CASE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.b306-b311, January-2023, Available :http://www.jetir.org/papers/JETIR2301149.pdf

"IMPACT OF COVID-19 ON ONLINE SHOPPING IN SUBURBS OF RAMPUR BUSHAHR IN HIMACHAL PRADESH: A CASE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppb306-b311, January-2023, Available at : http://www.jetir.org/papers/JETIR2301149.pdf