• Ms. R.K.R.Sushmitha Parasakthi
• Dr. K.J. Sunmista

Online services mean availing services over internet. Now a day’s all the people are using online services either as free online service or as paid online service or in both form. It is an attempt to study the respondents’ perception towards paid online services. Only specific services are studied in this dissertation. Online education, online matrimony service, online software purchase and online entertainment service were studied under head paid online service. The objectives of this study consist of preference of internet users regarding paid online services, factors and the problems faced by the internet users while availing such services. Convenient sampling technique is used for selecting 155 respondents. Through preference of internet users regarding online services objective respondents prefer, Hotstar for online entertainment, BYJUS for online education, Bharat Matrimony for online matrimony, and K7 Antivirus for online application software. In this study the researcher highlights the pros and cons of availing online services and valuable suggestion were provided by the researcher. This paper aims at presenting the perception of internet users towards the usage of paid and free online services.

Perception Paid online service.

"A Study on Perception of Internet Users towards the Usage of Paid Online Services in Sivakasi.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.b361-b365, January-2023, Available :http://www.jetir.org/papers/JETIR2301156.pdf

"A Study on Perception of Internet Users towards the Usage of Paid Online Services in Sivakasi.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppb361-b365, January-2023, Available at : http://www.jetir.org/papers/JETIR2301156.pdf