• Arnav Goyal

For employees, the gig economy offers minimal obstacles to entry, making it possible for them to participate in flexible work arrangements and engage in contingent employment whenever and wherever they want. According to some, the emergence of the gig economy may have been aided by technological advancements. A large number of the world's greatest ideas are already functioning as gig workers due to the broad and rising popularity of this work model. Lack of constant involvement amongst employees in the gig economy has resulted in a large dropout rate. The study aims to fill a critical research gap on gig worker dropouts by using a Gamification strategy on online platforms to combat the problem. On the basis of structural change theory and self-determination theory, we came up with several ideas. 500 replies were gathered from white-collar gig workers who performed assignments on one or more gig platforms over the last two years. We may test our hypotheses by using Bayesian partial least squares equation modeling (BPLS-EM). Results show that gamifying the web platform will help gig workers feel more satisfied and productive, reducing the likelihood of them abandoning gig employment. According to the researchers ' findings, gig workers' desire to leave is not significantly influenced by high-performance work systems. Online gig platforms may be improved by adding a layer of gamified artifacts to keep employees engaged. Worker online project bidding activity will increase dramatically as a consequence. According to our estimates, the number of county residents actively working online on the platform will rise by 21.8 percent.

Gamification, Gig Work, Bayesian partial least square equation modelling

"INTEGRATION OF GAMIFICATION OVER GIG ECONOMY FOR EFFICIENT ENGAGEMENT OF CROWDSOURCING USING BIGDATA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.b459-b472, January-2023, Available :http://www.jetir.org/papers/JETIR2301168.pdf

"INTEGRATION OF GAMIFICATION OVER GIG ECONOMY FOR EFFICIENT ENGAGEMENT OF CROWDSOURCING USING BIGDATA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppb459-b472, January-2023, Available at : http://www.jetir.org/papers/JETIR2301168.pdf