• S.DHANALAKSHMI
• P.SNEHA
• S.SNEHA
• E.SUBASRI

The present study is based on the perception of preference on three brand like Cadbury, nestle and Amul products chocolates among the customers. Chocolates is consumed all over the world. The sample survey of 50 respondents was undertaken to find out the perception of chocolates in the Villupuram city. After collecting the data, simple percentage analysis and chi square test was used as statistical tools for the data collected. The study mainly concentrated on general price level, quality, brand, form, frequently consume a chocolates and consumer perceptions overall satisfaction about the chocolates products. consumer perceptions of product characteristics such as packaging, nutritional level and size do not appear to significantly influence chocolates purchase patterns. Consumer buy what they perceive, and what they perceive is heavily influenced by the brand name, packaging and color. The findings among the people was that majority of the respondents like dairy milk brand of chocolates and the correct reasonable price. The suggestions among the people is unsatisfied with quality of the chocolates. As we concluded that the overall people to eat Cadbury (dairy milk) rather than nestle and Amul products.

chocolates, consumer perception, Cadbury, dairy milk, nestle, amul products, consumption.

"A STUDY ON CUSTOMER PERCEPTION TOWARDS CHOCOLATE IN VILLUPURAM CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.d609-d615, January-2023, Available :http://www.jetir.org/papers/JETIR2301376.pdf

"A STUDY ON CUSTOMER PERCEPTION TOWARDS CHOCOLATE IN VILLUPURAM CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppd609-d615, January-2023, Available at : http://www.jetir.org/papers/JETIR2301376.pdf