UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 1
January-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2301416


Registration ID:
507639

Page Number

e29-e34

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Title

AN ANALYTICAL STUDY ON CONSUMER PERCEPTION TOWARDS ECRM IN SELECT PRIVATE BANKS IN BHUBANESWAR, ODISHA

Abstract

The main aim of the present study is to examine the customer perception on ECRM in select private banks. For this purpose, the demographic profile of the customer respondents are taken and the key demographic variables are used to find out the customer perception towards ECRM. In this connection, six private sector banks located in Bhubaneswar city of Odisha were selected. Data for the study were collected through a structured questionnaire from 564 customer respondents of these six private banks. Statistical tools namely Kruskal-Wallis test, Welch’s t-test, Mann-Whitney U- test and post-hoc test were used for data analysis and interpretation. Finally, the results of the study reveals that customer perception on the basis of income has significant influence on ECRM. Further, another demographic variable namely gender is also influencing the customer perception to some extent towards ECRM. However, other variables are not found statistically significant.

Key Words

CRM, ECRM, Perception, Private Banks, Relationship.

Cite This Article

"AN ANALYTICAL STUDY ON CONSUMER PERCEPTION TOWARDS ECRM IN SELECT PRIVATE BANKS IN BHUBANESWAR, ODISHA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.e29-e34, January-2023, Available :http://www.jetir.org/papers/JETIR2301416.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"AN ANALYTICAL STUDY ON CONSUMER PERCEPTION TOWARDS ECRM IN SELECT PRIVATE BANKS IN BHUBANESWAR, ODISHA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppe29-e34, January-2023, Available at : http://www.jetir.org/papers/JETIR2301416.pdf

Publication Details

Published Paper ID: JETIR2301416
Registration ID: 507639
Published In: Volume 10 | Issue 1 | Year January-2023
DOI (Digital Object Identifier):
Page No: e29-e34
Country: Khorda, Odisha, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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