• NAMAN JAIN
• Anas Mehamood
• Shreya Kaur
• Shivam Mishra
• Aniket Das

The term “Online Brand Community” is defined as the community or the group of peoples in some online platforms where a certain group of people comes together into a common platform in order to share some information or some common interests of the products or any services offered. It is a place where the people in the community connects with the particular website or the platform just to share information and interact with both the brands as well as the common interest people. It is the place where the group of people connects emotionally with their desired brands to share the common interest and information. The importance of online brand is to built some relationship with their customers, group members and the brands that helps in creating brands loyalty and demand. It helps in increasing the business of the brands in an easy way with their customers and helps in answering the different queries of the customers, keeps daily interaction with the customers in a friendly and professional manner.

Consumer Brand Engagement, Online Brand Community, Brand Awareness, Brand Familiarity, Brand Engagement

"Customer Engaged in Online Brand Communities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.e154-e159, January-2023, Available :http://www.jetir.org/papers/JETIR2301430.pdf

"Customer Engaged in Online Brand Communities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppe154-e159, January-2023, Available at : http://www.jetir.org/papers/JETIR2301430.pdf