UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 1
January-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2301459


Registration ID:
507766

Page Number

e407-e412

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Title

Analysis of Variables That Affect Mobile Banking Adoption and Customer Loyalty on Users of BCA Mobile Application in Manado

Abstract

The development of the use of mobile banking in Indonesia continues to increase every year. This also has an impact where competition in mobile banking in Indonesia is becoming increasingly stringent every year. With this increasing competition, companies engaged in the banking industry, especially those managing mobile banking applications, must maintain and maintain usage behavior for both new customers and old customers. This research is causal research using quantitative methods and processed with the help of statistical program, namely SPSS version 22.0. Data collection was carried out by distributing questionnaires to 200 respondents with pre-determined characteristics of the respondents. In this study there are 13 hypotheses including nine hypotheses accepted and four hypotheses rejected.

Key Words

Perceived Awareness, Availability of Resource, Mobile Computing Self-Efficacy, Perceived Image, Perceived Ability to Use, Perceived Information Quality, Perceived Functional Benefit, Multilingual Option, Perceived Trust, Perceived Security, Perceived Uncertainty, Mobile Banking Adoption, Customer Loyalty, BCA Mobile Application.

Cite This Article

"Analysis of Variables That Affect Mobile Banking Adoption and Customer Loyalty on Users of BCA Mobile Application in Manado", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.e407-e412, January-2023, Available :http://www.jetir.org/papers/JETIR2301459.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Analysis of Variables That Affect Mobile Banking Adoption and Customer Loyalty on Users of BCA Mobile Application in Manado", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppe407-e412, January-2023, Available at : http://www.jetir.org/papers/JETIR2301459.pdf

Publication Details

Published Paper ID: JETIR2301459
Registration ID: 507766
Published In: Volume 10 | Issue 1 | Year January-2023
DOI (Digital Object Identifier):
Page No: e407-e412
Country: Manado, Sulawesi Utara, Indonesia .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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