• Ms. J. Misba Leslin
• Dr. N. Rajathilagam

Social Networking Service or Social Networking Sites (SNS) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. They provide information on career fields in which the respondent is interested and the respondent can utilize those job opportunities. Social media is an easy way to encourage communication between employees and employers. Therefore, the researcher has focused on various Social networking sites which create employment opportunities to graduates, Graduates’ usage pattern of job related social networking sites, reliability and effectiveness of the SNS, problems faced by the respondents and suggestions to overcome the problems. These problems and ideas have been dealt in detail for her research study. The objectives of the study consist of to study the awareness of Social Networking Sites for Employment among the graduates, effectiveness and reliability of the graduates using SNS and to investigate the problems and offer suggestions for job recruitment in SNS. Most of the respondents are not aware of Social Networking Sites’ usage for employment. After doing proper online search and preventing measures using and investing their time, the SNS users should focus on the employment activities. Government should take initiative in the act of preventing and shutting down the fake portals. So, the SNS has to take more initiatives to highlight its employment opportunities. If the SNS user faces any problem like losing money, security issues, he or she should immediately inform and file a complaint against their websites. After doing proper online search and preventing measures using and investing their time, the SNS users should focus on the employment activities. Because it will help them to deactivate or close their websites permanently and it also helps the other SNS users.

IMPACT OF SOCIAL NETWORK SITES ON EMPLOYMENT OF GRADUATES

"IMPACT OF SOCIAL NETWORK SITES ON EMPLOYMENT OF GRADUATES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.e458-e469, January-2023, Available :http://www.jetir.org/papers/JETIR2301466.pdf

"IMPACT OF SOCIAL NETWORK SITES ON EMPLOYMENT OF GRADUATES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppe458-e469, January-2023, Available at : http://www.jetir.org/papers/JETIR2301466.pdf