• Dr. Roshan Lal Rohilla

Insurance industry in India has completed one and a half century, during this journey it has gone through number of structural and regulatory changes. At the beginning it was under the fully control of private and foreign players, but after independence it was nationalized, it was further opened for private and foreign players in 1999 in view of globalization and liberalization. Therefore its journey is stated as privatization-nationalisation-privatisation. During this journey of growth, distribution channels have played significant role. Initially, there were only individual agents and direct selling, but later on bancassurance and corporate agents were engaged, but since 2014 number of other agents have been introduced in the insurance market, these agents have been named as modern channels and the distribution channels working prior to 2014 have been named as traditional channels. In the present study performance of the traditional and modern channels have been analyzed taking first year premium and number of policies issued by both the channels for the period from 2014-15 to 2021-22. Further, the performance have been analyzed with the help of compounded annual growth rate and statistical tool two way ANOVA. Resultantly, it is found that there is no significant difference between both the distribution channels with respect to first year premium and policies issued. It has also been concluded that during the period of study, traditional channels are showing slow growth rate as compared to modern channels.

Century, Traditional, Modern Channels, Distribution, Liberalization, Premium, Policies, Compounded, Performance

"Traditional and Modern Distribution Channels of Life Insurance Industry in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.e492-e496, January-2023, Available :http://www.jetir.org/papers/JETIR2301470.pdf

"Traditional and Modern Distribution Channels of Life Insurance Industry in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppe492-e496, January-2023, Available at : http://www.jetir.org/papers/JETIR2301470.pdf