• Dhanalakshmi . S
• T.Thaasifa fathima
• M.Thamizhselvi
• C.S.Thanusri

project entitled "A Study on Customer Satisfaction Towards Nivea In Villupuram". It had an objective to determine company's image of Nivea product towards customers and the primary objective The p was to study the customer satisfaction towards Nivea products and to analysis the factor influencing the purchase decision of the Nivea products. We Collected the. Secondary data as. Well as primary data. After collecting the data. Simple percentage analysis method and used statistical tools for the data collected. From the data collected in this study, some people are satisfied the product of Nivea and some people are also not satisfied the product of Nivea. The suggestion was to show the both the male and female have a different level of satisfaction about the product. So it. Is important that the company should focus in a different way for both male and female. Thus conclusion shows that most of the customer are highly satisfied by Nivea product and service.

Keywords: Nivea, Customer Satisfaction, Data analysis, Comapny Focus, Different level satisfaction.

"A STUDY ON CUSTOMER SATISFACTION TOWARDS NIVEA IN VILLUPURAM TOWN.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.e603-e609, January-2023, Available :http://www.jetir.org/papers/JETIR2301482.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS NIVEA IN VILLUPURAM TOWN.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppe603-e609, January-2023, Available at : http://www.jetir.org/papers/JETIR2301482.pdf