Title
ANALYSIS OF THE EFFECT OF DELIVERY EXPERIENCE, SPECIAL BENEFITS, EASE OF USE, REVIEWS, FOOD HYGIENE, TIME SAVING, FOOD RIDER, ON GO-FOOD CUSTOMER SATISFACTION, AND INTENTION TO REUSE APP ON GO-FOOD APPLICATION CUSTOMERS IN SURABAYA
Abstract
The rapid development of E-commerce-based technology, especially food delivery, has brought changes to people's lifestyles. Food delivery applications through E-commerce have become a trend in the market, this is influenced by the Covid-19 pandemic, causing people to prefer ordering food online than before, due to increasing concerns about health safety and hygiene. Using a food delivery application allows customers to choose from a menu, order from a restaurant and have food delivered to their door.
This research is a causal research using quantitative methods and processed with the help of a statistical program, namely SPSS version 22.0. Data collection was carried out by distributing questionnaires to 135 respondents with predetermined characteristics of the respondents. Aimed at analyzing Delivery experience, Special benefits, Ease of use, Reviews, Food Hygiene, Time Saving, towards Customer Satisfaction and Intention to reuse apps, Go-Food customers in Surabaya.
In this study there were 8 hypotheses including five hypotheses accepted and In this study there are 8 hypotheses including five hypotheses accepted and three hypotheses rejected. The accepted hypothesis is that Delivery Experience has a significant effect on Customer Satisfaction, Ease of Use has a significant effect on Customer Satisfaction, Food Hygiene has a significant effect on Customer Satisfaction, Food Rider has a significant effect on Customer Satisfaction. Customer Satisfaction has a significant effect on Intention to reuse. The hypotheses were rejected including Special Benefits did not have a significant effect on Customer Satisfaction, Reviews did not have a significant effect on Customer Satisfaction, and Time Saving did not have a significant effect on Customer Satisfaction.
Key Words
Delivery experience, Special benefits, Ease of use, Reviews, Food Hygiene, Time Saving, Customer Satisfaction and Intention to reuse apps
Cite This Article
"ANALYSIS OF THE EFFECT OF DELIVERY EXPERIENCE, SPECIAL BENEFITS, EASE OF USE, REVIEWS, FOOD HYGIENE, TIME SAVING, FOOD RIDER, ON GO-FOOD CUSTOMER SATISFACTION, AND INTENTION TO REUSE APP ON GO-FOOD APPLICATION CUSTOMERS IN SURABAYA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.e686-e695, January-2023, Available :
http://www.jetir.org/papers/JETIR2301491.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"ANALYSIS OF THE EFFECT OF DELIVERY EXPERIENCE, SPECIAL BENEFITS, EASE OF USE, REVIEWS, FOOD HYGIENE, TIME SAVING, FOOD RIDER, ON GO-FOOD CUSTOMER SATISFACTION, AND INTENTION TO REUSE APP ON GO-FOOD APPLICATION CUSTOMERS IN SURABAYA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppe686-e695, January-2023, Available at : http://www.jetir.org/papers/JETIR2301491.pdf
Publication Details
Published Paper ID: JETIR2301491
Registration ID: 507699
Published In: Volume 10 | Issue 1 | Year January-2023
DOI (Digital Object Identifier):
Page No: e686-e695
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
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