UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 1
January-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2301508


Registration ID:
507835

Page Number

f52-f59

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Title

E-Banking & Customer Satisfaction- An Overview

Abstract

For the strong and stable economic development E-Banking has become the pre requisite for the today’s technological world. All the technological innovations are the result of introduction of digital technology. Information and communication technology has led to change the dimensions of banking sector. E-banking is the automation of traditional banking products and services. The objective of this research is to understand and examine the E-Banking and role of E-Banking in satisfying the customers. In this research the researcher aims to analyze the theoretical analysis on E-Banking, its products and services and customer satisfaction. This paper presents an intensive summary review of research by various foreign and Indian authors about E-banking, E-Banking products and services provided by banks and customer satisfaction. The study seeks to draw conclusion about general overview about E-Banking. Study also seeks to find out draw reliable conclusion to identify influencing factors of customer satisfaction regarding E-banking. To assess the results based on review nationally and internationally, study was undertook on the sample unit, respondent size and the location of the investigation regarding E-Banking, the most influencing factors of E-Banking for customer satisfaction. The findings of numerous research studies revealed that the adoption of E-Banking is influenced by factors including efficiency, reliability, and responsiveness, assurance, security, privacy, communication, tangibles and empathy, and website design. These variables influence how satisfied customers are with the E-Banking products and services. According to a study, there is work to be done in the areas of technical functionality, responsiveness of banks when customers encounter issues using E-Banking services and connectivity, hang or crash of banks websites due to weaknesses in the bank's electronic service delivery system, etc. for increased customer satisfaction.

Key Words

E-Banking, Internet Banking, Mobile Banking, Debit (ATM) & Credit Cards, NEFT, RTGS, Customer satisfaction

Cite This Article

"E-Banking & Customer Satisfaction- An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.f52-f59, January-2023, Available :http://www.jetir.org/papers/JETIR2301508.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"E-Banking & Customer Satisfaction- An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppf52-f59, January-2023, Available at : http://www.jetir.org/papers/JETIR2301508.pdf

Publication Details

Published Paper ID: JETIR2301508
Registration ID: 507835
Published In: Volume 10 | Issue 1 | Year January-2023
DOI (Digital Object Identifier):
Page No: f52-f59
Country: Ahmednagar, Maharashtra, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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