• Drishtirani
• R. Thilakaraj Shamini
• V. Varsha
• V. Vauniya
• S. Yamuna

The study is based on the satisfaction level of customers towards coco cola products .Convenient sampling method was used and primary data required for analiysis were obtained through questionnaire. A Sample survey of 50 respondents was undertaken to find out the customer satisfaction towards coco cola products in villupuram town. The study has attempted to cast light on the satisfaction of customers and their awareness towards different products of coco cola. The study used five major attributes of customer satisfaction which are price, taste, advertisement and hygine to check how custumers perceived the satisfaction. The major finding of the study are majority (90%) says that they had tasted coke,80% says that coco cola comes to their mind when they think of soft drinks,85%of the respondents said they prefer 200-250 ml quantity for buying and the majority i.e 60% of them said that coco cola product range is wide. Finally 80%of respondents said that they like the taste of coco cola.

Satisfaction Towards Customer on Coca Cola Product

"A Study On Customer Satisfaction Towards Coca Cola Products With Special Reference To Villupuram Town ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.f146-f153, January-2023, Available :http://www.jetir.org/papers/JETIR2301519.pdf

"A Study On Customer Satisfaction Towards Coca Cola Products With Special Reference To Villupuram Town ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppf146-f153, January-2023, Available at : http://www.jetir.org/papers/JETIR2301519.pdf