• Dr E A Parameswara Gupta
• Naveena V
• Akhila M
• Anusha T
• Nagesha Y. V

The preeminent objective of the study is to probe whether demographics of respondents impact the study on green marketing and consequent protection of environment. The other objectives include about the benefits of green products, challenges of green marketing and strategies green marketing to protect the environment is difficult customers are becoming more demanding and they have started to pay more attention to the environment. Green customer loyally and green satisfaction proved to be useful for studying green buying behaviour (Ranaei Kordshouli et al., 2015).

Challenges, sensitive, awareness, affordable, green cover, water reticulation, protection, questionnaire.

"Benefits of green marketing, challenges faced and strategies to protect environment – A study w.r.t. Yelahanka Subdistrict of Bengaluru Urban District ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.f477-f485, January-2023, Available :http://www.jetir.org/papers/JETIR2301565.pdf

"Benefits of green marketing, challenges faced and strategies to protect environment – A study w.r.t. Yelahanka Subdistrict of Bengaluru Urban District ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppf477-f485, January-2023, Available at : http://www.jetir.org/papers/JETIR2301565.pdf