• Prakash D Karigar

The global economy is undergoing change. Online technologies are transforming all businesses into information-based enterprises. The rate at which technology is developing is so rapid that changes in the economic landscape are now being felt across all industries due to modern electronic commerce. The Web has broadened the reach of businesses. The worldwide network that makes it easier for businesses, corporations, their clients, and their numerous divisions to exchange information is providing access to an ever-increasing amount of business data. For any business, it is impossible to ignore the information-based virtual value chains from an operational or strategic standpoint. The review paper examined the various facets of electronic commerce in the Indian market, encompassing its significance, enablers, advantages, obstacles, and potential.

Business, Consumer, Electronic commerce, Internet, Market strategy, Growth, Profit

"“An overview of E-Commerce trends , Challenges and Issues”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.g559-g565, January-2023, Available :http://www.jetir.org/papers/JETIR2301670.pdf

"“An overview of E-Commerce trends , Challenges and Issues”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppg559-g565, January-2023, Available at : http://www.jetir.org/papers/JETIR2301670.pdf