• Dr. Sunil Dutt

CSR has become increasingly prominent in the Indian corporate scenario because as world changes, so do consumer attitudes and expectations of brands. The purpose of this research paper is to understand the People‘s perception about various CSR activities carried down by select MNC’s in India, and to get to know whether people thinks companies integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on Primary data. The study survey consisted of 300 respondents. The result shows that customer preferred to consume product or service of socially responsible firms and their purchase decision will be affected by that organization meets influential global standard for being socially responsible and furthermore, result shows that CSR policies & practices strengthen the organization brand reputation and goodwill as CSR policy nowadays a mean of marketing strategy. The study also highlighted whether demographic variable contributes to the differences in perception of CSR and marketing strategies.

Brand Image, Consumer Perceptions, Corporate Social Responsibility Initiatives and Societal Marketing.

"IMPACT OF CSR ON MARKETING ISSUES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.g690-g699, January-2023, Available :http://www.jetir.org/papers/JETIR2301685.pdf

"IMPACT OF CSR ON MARKETING ISSUES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppg690-g699, January-2023, Available at : http://www.jetir.org/papers/JETIR2301685.pdf