• DR. SUNITI SOOD

Abstract : The aim of the article is to focus on matters of clothing which act as a symbol of cultural & social identity. Fashion portrays our individual culture; it is our self- expression, a non-verbal form of communication. Every country has unique characteristics that are portrayed through clothing, their customs, language, and folklore. Changes in culture influence the fashion that is created in that culture or area. The design and fabric selection are also influenced by culture, for example using indigenous materials creates a strong local identity. Culture is one of the pillars of the fashion industry and patterns; fabrics and garments represent our social and cultural values in many ways. Every trend has its roots somewhere in history. There are socio cultural changes occurring in the society and world fashion may have been taken over by western outfits, but some people still make it a point to stay connected with their traditional dress. Even after the strong Impact of the Britishers, we Indians have kept our tradition and carried it forward, but the ongoing and upcoming western trends are influencing our Indian society at large. We need to promote our cultural heritage so that the superficial layer of other cultures vanishes and showcases our Indian culture and trends globally to keep our treasure alive. It is our commitment to take these rich Indian traditional costumes, having long cultural continuity, globally.

Fashion trends; Social identity; Culture; Impact on future

"Fashion Trends and their Influence on our Cultural and Social Identity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.a148-a151, February-2023, Available :http://www.jetir.org/papers/JETIR2302021.pdf

"Fashion Trends and their Influence on our Cultural and Social Identity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppa148-a151, February-2023, Available at : http://www.jetir.org/papers/JETIR2302021.pdf