UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 10 Issue 2
February-2023
eISSN: 2349-5162

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JETIR2302094


Registration ID:
507648

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a721-a747

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Title

Students’ Perception of Instagram’s Influence on Celebrity Marriages: A study of Yaba College of Technology Students

Abstract

The social phenomenon known as public perception is the difference between an absolute truth based on facts and a virtual truth shaped by public opinion, media coverage or reputation (Adamu 2016). Public perception is not necessarily accurate or based on something other than the truth. The public at large can often receive enough information on social media to form a general opinion about a public figure without relying on unfounded rumor as suggested by Adamu (2016). Social media has been defined by numerous scholars. The 15th edition of Merriam Webster dictionary defines social media as “websites for social networking and micro blogging through which users create online communities to share information and ideas, personal messages and other content.” According to Stec (2015), Instagram is a photo-sharing mobile application that allows users to take pictures, apply filters to them and share them on the platform itself. Per the company website, Instagram has over 400 million active monthly users who shared over 40 billion pictures, with an average of 3.5 billion daily likes for 80 million photos shared daily on the site (Instagram 2016). Instagram reaches the younger generation and appeals to diverse societies more prevailingly than other social networking sites (Abbot et al 2013: Salmon, 2013). It has been reported that youngsters today spend more time on Instagram than any other social networking site, thus making them the largest group of Instagram users (Duggan et al 2015). The ways celebrities choose to show their relationship through social media (Instagram) will most likely be used by others in the future. Most times, fans get themselves involved in the marital issues of the celebrities by making comments that could worsen the situation with the intention of defending their favorite celebrity. Hence, this study with the use of the survey research method and online questionnaire as the instrument of data collection examined how Instagram influences celebrity marriages and the perception of Yaba-tech students of it. The study concludes that just as Instagram can be a fun platform for celebrities to connect with their fans and followers alike, it can also have a negative influence on their marriages.

Key Words

Instagram, Perception, Marriage, Celebrity

Cite This Article

"Students’ Perception of Instagram’s Influence on Celebrity Marriages: A study of Yaba College of Technology Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.a721-a747, February-2023, Available :http://www.jetir.org/papers/JETIR2302094.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Students’ Perception of Instagram’s Influence on Celebrity Marriages: A study of Yaba College of Technology Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppa721-a747, February-2023, Available at : http://www.jetir.org/papers/JETIR2302094.pdf

Publication Details

Published Paper ID: JETIR2302094
Registration ID: 507648
Published In: Volume 10 | Issue 2 | Year February-2023
DOI (Digital Object Identifier):
Page No: a721-a747
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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