• Dr. Chhaya Sharma

The behavior of consumers towards mobile phones is increasingly a focus of marketing research. In Particular consumer behavior in the smart phone industry has become a major focus of research in the field of marketing. The result of the research confirm that the regulatory focus has an influence on consumer behavior towards mobile phone purchase decision by affecting their perception, motivation and lifestyle. This research is to analyze the external and internal factors which influence a consumer’s decision in purchasing a cell phone. This research explores through quantitative analysis some of the key factors belived to affected consumer’s attitudes and behavior towards cell phone purchase. From this study the researcher had gained lot of practical exposure about buying behavior towards cell phone. This study help to know the behaviour of the consumer about mobile phone operators. This study also helps to know the relationship between consumer income and gender, consumer satisfaction, consumer retention and consumer loyalty towards the mobile phone with special reference to Bhopal ( M.P.) city. The sample size of the study is 150 consumers it will taken by simple random sampling technique. The primary and secondary data explored. Data collection with the help of questionnaire and use of 5 likert scale model. The analysis of data, various statistical tools and techniques use. Collected data which have been summarized.

attitude, consumer behaviour ,consumer satisfaction, exposure, technique, quantitative, sampling, statistical tools, technique

"A Study of Consumer Buying Behaviour Towards Mobile Phones with Special Reference -Bhopal(M.P) City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.b447-b457, February-2023, Available :http://www.jetir.org/papers/JETIR2302159.pdf

"A Study of Consumer Buying Behaviour Towards Mobile Phones with Special Reference -Bhopal(M.P) City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppb447-b457, February-2023, Available at : http://www.jetir.org/papers/JETIR2302159.pdf