• Ariel Kirana Tando

The development of E-Commerce in Indonesia is increasing every year. This also has an impact where the competition in the E-Commerce industry is getting tougher every year. With this increasing competition, companies engaged in the E-Commerce industry must maintain and maintain customer loyalty both for new customers and old customers. This research is a causal research using quantitative methods and processed using the snowball sampling technique to 150 respondents with the characteristics of the respondents being both male and female, residing in Surabaya, aged 18-60 years (Kotler and Armstrong 2009) installing and shopping used the Lazada application twice on mobile in the last six months, had interacted with Customer Service in the last six months.

E-Loyalty, E-Satisfaction, Efficiency, Delivery Management, Customer Service, Personalization, Privacy, Product Description, Product Presentation, Entertainment, Application Appearance

"Analysis Of Variables That Affect E-Loyalty Through E-Satisfaction On Lazada Application Users In Surabaya", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.b647-b651, February-2023, Available :http://www.jetir.org/papers/JETIR2302183.pdf

"Analysis Of Variables That Affect E-Loyalty Through E-Satisfaction On Lazada Application Users In Surabaya", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppb647-b651, February-2023, Available at : http://www.jetir.org/papers/JETIR2302183.pdf