• Viveka Aher
• Anil Shah
• Dhruvin Chauhan

The purpose of the research is to determine the factors that influence the intention of Generation Y in India to purchase electric cars. The study will likely consider various factors such as environmental concern, government support, cost, range anxiety, charging infrastructure, and perceived benefits. The results of the study will provide insights into what motivates the young population in India to adopt electric vehicles and help in the development of strategies to increase their uptake. Today's automobile industry is growing rapidly in the EV Segment. Number of EV Vehicles have raised by 2023 this paper examines the factors influencing consumer purchase intentions towards Electrical vehicles for Gen Y, Consumer is the king in any market so its really necessary to study purchase intention on them cars manufacturing companies continuously seek attraction of consumers by continuously adding various innovation in Cars and Electronic Vehicles is amongst them, It is very difficult to convince customer to purchase EV cars over fossil fuel cars ,due to availability of Charging stations as well as such high pricing of Electric Cars. As per data there are over 13,34385 Electric cars running in India and in total 295 millions cars running on road. So there are different parameters we study why Gen Y purchase in Electric cars over Fossil fuel cars.

"DETERMINANTS OF ELECTRIC CARS PURCHASE INTENTION IN INDIA FOR GEN Y.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.c255-c264, February-2023, Available :http://www.jetir.org/papers/JETIR2302238.pdf

"DETERMINANTS OF ELECTRIC CARS PURCHASE INTENTION IN INDIA FOR GEN Y.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppc255-c264, February-2023, Available at : http://www.jetir.org/papers/JETIR2302238.pdf