• Samarth Bhalodi
• krishnndutt Bharwaj
• Dr. Paresh Patel

In many cultures, sharing a meal together is seen as a universal sign of affection. The food business is booming and adapting rapidly, relishing in its multifaceted nature. When considering a meal, the issue of its qualities takes centre stage. Quality is one such aspect of food that has been fairly damaged as a consequence of the rapid commercialization of the food business. In response to these concerns, food product branding emerged as a frontrunner. This research attempts to answer the question of whether or not consumers' preferences in regards to food goods, branded or unbranded, have affected the ongoing discussion. Purposive sampling was used to choose 200 Students of Parul University Vadodara to participate in the research. Statistical approaches such as Percentage analysis, and Chi – square testing was used to measure the degree so priority the buyers provide for branded vs unbranded food goods. Consumers, who are more health-conscious, are thus more likely to embrace the branded food culture, since doing so provides some guarantee about the quality of the items.

" A Comparative study of customer attitude towards branded food outlets versus non branded food outlet in Parul University Vadodara", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.c479-c486, February-2023, Available :http://www.jetir.org/papers/JETIR2302264.pdf

" A Comparative study of customer attitude towards branded food outlets versus non branded food outlet in Parul University Vadodara", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppc479-c486, February-2023, Available at : http://www.jetir.org/papers/JETIR2302264.pdf