• MEENAKSHI KAUSHIK

Pandemic COVID-19 has accelerated the emergence & adoption of digital technology & digital transformation in all spheres of life. Techceleration is in full swing and organizations adopted new digital platforms and applications, automated and updated workflows. Technology is transforming leaps and bounds and so is the business of technology. Sustainability has always been the most universal concern for business organizations. The unification of digitalization and business practices posed a great challenge for everyone and the sustainability of all business practices. The Digital Masters like Nike and Asian paints are successful in terms of innovation, creativity, design, customer engagement & managing their internal operations. This paper has highlighted on two very important aspects of digital masters i.e., the digital capabilities & the leadership capabilities. The digital transformation has become significant for every organization to keep up with the competition & survive with agility and competency by combining technology, business and human capabilities. This paper shall be highlighting on the concept of Digital Master and its constituents like Digital capabilities and Leadership capabilities & few related sustainability issues. Data collection is based on primary & secondary data sources. The primary data has been collected from observation methods and interview techniques.

Digital transformation, Digitization, Technology, Digital Master, Digital Capabilities, Leadership Capabilities, Industry 4.0

"ROLE OF DIGITAL TRANSFORMATION IN SUSTAINABLE BUSINESS PRACTICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.c499-c505, February-2023, Available :http://www.jetir.org/papers/JETIR2302267.pdf

"ROLE OF DIGITAL TRANSFORMATION IN SUSTAINABLE BUSINESS PRACTICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppc499-c505, February-2023, Available at : http://www.jetir.org/papers/JETIR2302267.pdf