• Ghanshyam Jadeja
• Akash Jogi
• Paresh Patel

Consumer behavior in the past 15 years has become a very important factor for firms providing goods and services in the market. The competition is becoming cutthroat in the market, and the firm’s focus is to attract new consumers and retain existing customers. This paper provides a brief insight into what consumer behavior is and the influencing factors that affect consumer buying behavior and the decision-making process. Marketing is the process of creating, communicating, and delivering offerings that have value. The process of marketing starts and ends with the consumers; hence it becomes necessary for firms to know how well their marketing strategy suits the demand. Consumer behavior involves all the psychological processes, the consumer experiences. These processes involve the deep thinking of consumers. For example, why to buy the product, which products to buy, from where to buy, and after-sales services. And executing these plans to buy the product. The extremely modern and professional marketing staff tries to find out the consumer buying patterns and their responses, therefore analyzing the essential traits of their behavior.

Consumer Buying Behaviour, Internal Factors, External Factors

"STUDY ON THE IMPACT OF INTERNAL AND EXTERNAL FACTORS ON CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRONIC DURABLE GOODS IN VADODARA CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.d60-d66, February-2023, Available :http://www.jetir.org/papers/JETIR2302306.pdf

"STUDY ON THE IMPACT OF INTERNAL AND EXTERNAL FACTORS ON CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRONIC DURABLE GOODS IN VADODARA CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppd60-d66, February-2023, Available at : http://www.jetir.org/papers/JETIR2302306.pdf