UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 2
February-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2302336


Registration ID:
508803

Page Number

d277-d285

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Title

A STUDY ON THE NEED FOR ANALYZING AND MODIFYING THE COMMUNICATION CURRICULUM FOR HOTEL MANAGEMENT GRADUATES OF UTTAR PRADESH TECHNICAL UNIVERSITY

Abstract

Abstract: After a thorough scrutiny of Communication curriculum for business purposes with the course coordinators from different institutes affiliated to Uttar Pradesh Technical University, offering Hotel Management course. A needs analysis was conducted to a group of final semester graduates undertaking Hotel Management course and to check the relevance from industry perspective industry personnel from the hospitality industry were also included in the test. This study utilized the same questionnaire for all respondents in order to investigate whether the industry needs correlate with the graduates’ communication skills. The questionnaire was also formulated based on the recommendation of the language department of the Universities. The recent Communication curriculum for business purposes has revealed significant discrepancies between the graduates and the industry personnel responses especially on listening and speaking activities. However, both respondents claimed that graduates should have more communication activities and less writing activities. Based on the findings, a recommended curriculum for Hotel Management graduates was designed taking into considerations the needs in learning Communication for business purposes, adapting the framework of Hutchinson and Waters (1987). It is anticipated that the recommended curriculum will benefit graduates as well as the hospitality industry. Keywords: Hotel Management, communication curriculum, needs analysis

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"A STUDY ON THE NEED FOR ANALYZING AND MODIFYING THE COMMUNICATION CURRICULUM FOR HOTEL MANAGEMENT GRADUATES OF UTTAR PRADESH TECHNICAL UNIVERSITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.d277-d285, February-2023, Available :http://www.jetir.org/papers/JETIR2302336.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON THE NEED FOR ANALYZING AND MODIFYING THE COMMUNICATION CURRICULUM FOR HOTEL MANAGEMENT GRADUATES OF UTTAR PRADESH TECHNICAL UNIVERSITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppd277-d285, February-2023, Available at : http://www.jetir.org/papers/JETIR2302336.pdf

Publication Details

Published Paper ID: JETIR2302336
Registration ID: 508803
Published In: Volume 10 | Issue 2 | Year February-2023
DOI (Digital Object Identifier):
Page No: d277-d285
Country: GHAZIABAD, UTTAR PRADESH, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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