• Mit Kumar Kikani
• Ruchiben Kansagra
• Dr. Tejal Shah

Investment is a core area of finance which helps with the investors to create a long-term wealth. Investors can determine the various characteristics of investment through various determinants like confidence in economy, financial literacy, financial anxiety and risk-taking behaviour. It helps investors to decide where to park money to get long term benefits. It also helps you to decide your risk-taking behaviour and to achieve your financial goals. The basic goal of this study is to determine how determinants affect the long-term investment behaviour of investors and to assess the level of awareness on investment. It also focuses on how to analyse the attitude of investors towards investment and attitude towards risk, and to examine the factors that influence to make investment decisions. It also helps to identify the determinants of investment behaviour and to analyse the financial literacy among investors.

financial literacy, financial anxiety, risk taking behaviour and confidence in economy.

"A STUDY ON DETERMINANTS OF INVESTMENT BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.d466-d481, February-2023, Available :http://www.jetir.org/papers/JETIR2302357.pdf

"A STUDY ON DETERMINANTS OF INVESTMENT BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppd466-d481, February-2023, Available at : http://www.jetir.org/papers/JETIR2302357.pdf