• Dr Ranubala Marothiya

We as Human beings are always directly or indirectly connected with Culture. They are born and brought up in and around particular cultural surroundings. In culture they have always sought for the manifestation of their emotions, imagination and most of all the supreme reality. And culture too has contributed in imparting all these in the development of human beings and their personalities. This process starts rather at a tender age when their grannies and mothers tell them stories depicting their culture. Astonished by them, they start associating and develop a deep bond between themselves and the culture. Their innocence acts a catalysing agent and this bond provides them peace, solace and contentment in rest of their lives. This inception starts with flairs of cultural set up not only they are born and brought up in but the place where they get education and do job. Psyche influences culture and cultural rules and patterns influence personalities over a period of time by moulding their interpersonal communication, attention, emotions, perception of self and the world at large, their ideology, self-discipline, imagination etc. This research paper is dealing with the meaning of global culture, Psychological Needs and the Creation of Culture, present Indian youth, connection between Global culture and Youth and influence on each other, Nationalism verses Universalism in Indian youth, issues regarding differences in cultures and difficulties faced by human beings etc.

Key words- Cross-Cultural, Social Cognition, Cultural evolution, Global cultural change, Social influence, Human development, Universalism, Nationalism.

"The Shift in Global Culture and Emergence of Changes in the Youth of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.e117-e126, February-2023, Available :http://www.jetir.org/papers/JETIR2302415.pdf

"The Shift in Global Culture and Emergence of Changes in the Youth of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppe117-e126, February-2023, Available at : http://www.jetir.org/papers/JETIR2302415.pdf