• Kirti Sharma
• Ankit Sharma
• Dhruvin Chauhan

The purpose of this study is to explore the buying behavior of Generation Z in Gujarat with regard to mobile phones. This study aims to identify the factors that influence their purchase decisions, as well as their preferences and attitudes toward mobile phones. The study will use a mixed-methods approach, including both quantitative surveys and qualitative interviews, to gather data from a sample of Generation Z consumers in Gujarat. The data collected will be analysed to identify patterns and trends in their buying behavior, as well as to gain insights into their attitudes towards mobile phone brands, features, and pricing. The findings of this study will provide useful insights for marketers and mobile phone manufacturers seeking to understand and cater to the preferences of Generation Z consumers in Gujarat.

Generation Z, Buying behavior, Mobile phones, Gujarat, Purchase decisions, Preferences, Attitudes.

"“UNDERSTANDING GEN Z” S BUYING BEHAVIOUR FOR MOBILE PHONE IN GUJARAT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.e217-e222, February-2023, Available :http://www.jetir.org/papers/JETIR2302424.pdf

"“UNDERSTANDING GEN Z” S BUYING BEHAVIOUR FOR MOBILE PHONE IN GUJARAT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppe217-e222, February-2023, Available at : http://www.jetir.org/papers/JETIR2302424.pdf